Robert E. (Bob) Griswold  is internationally recognized as a long-time leader in the field of human potential development. He founded Effective Learning Systems, Inc. in 1972, and has personally taught over fifty thousand people techniques for relaxation, memory, stress management, controlling habits, goal achievement and self-esteem through seminars conducted for corporations, government agencies, and the general public.

Bob is a graduate of the University of Illinois in Champaign, Illinois with a BS in Urban Land Economics.

Bob married his wife Deirdre in Chicago in 1963. They have four children, Kimberly, Kevin, Robert and Jeffrey and 14 grandchildren.

Bob’s work soon evolved into the most popular series of individual self help audios in the industry. These have become the top-selling line of self-help audios in North American retail bookstores-including over 2 decades on the Barnes & Noble Bestsellers list, and have reached millions via mail order and the internet. His books and audios are available at, Barnes &, Borders, Barnes & Noble, and other retailers. Distribution of his books and audios has been primarily within the United States, but his programs are available throughout the world. With this success, Bob is proud to have helped hundreds of thousands of people improve their lives and reach their goals.

Bob’s first product line was a series of audio programs titled The Love Tapes® which help you use your mind to do anything you choose.

Bob also has an Effective Meditations™ series, and two additional series designed for use in a car, jogging or other activities.  The While-U-Drive® series and the Music Affirmation ™ series are specifically designed For Busy People™ who just don’t seem to have enough time to improve their personal goals.

bobgriswold.comThe same principles of improving self-esteem, which have been so effective for adults attending his seminars and listening to his tapes and CD's are now available for children on Songs for Self-Esteem for which he wrote all of the music and lyrics for this album series. He enlisted the assistance of some of the top producers, arrangers, vocalists, musicians, and studio facilities available to help realize his dream to help children make a better future for themselves and the world.

Bob Griswold pioneered techniques for using the concepts of self-esteem, positive thinking, and the power of love to live a better life. Among the strategies and techniques that Bob has developed, copyrighted, and/or incorporated in his teaching are: a unique approach to meditative success known as Productive Meditation, Guided Imagery, Success Statements, Mental Movie Visualization, 10 Minute Goal Setting, Whole-Brain Learning, and Music Affirmations, which are well-researched positive statements  arranged and blended with carefully selected up-beat music and are featured in his While-U-Drive series of audios.

Bob also served as a consultant to the Science Museum of Minnesota, and as Vice-President of the Minnesota Futurists and was appointed by Gov. Arne Carlson to the Minnesota Early Childhood Care and Education Council.

At the request of Warner Books, a division of Time/Warner, Bob wrote How to Attract Money, which deals with the relationship between self-esteem and financial success. It is based on one of his most popular self-help audio titles, and has been printed in seven languages.

He has recently updated and expanded that work with his new book Attract Money and More. He is quoted as saying "It is no exaggeration to say that this book could be worth thousands, if not millions, of dollars to you."


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